Finally... Mobile, Siri, Google Voice Search... Are we all wrong not thinking of Apple as the real competitor of Google? And, should we start adding speech therapy (logopedia) to our SEO skills (irony... but maybe not)? Annie Cushing : I'm not sure voice search will really change that much about how we do SEO, save to say there may be a great emphasis on holistic search terms because people ask full questions instead of typing in keywords. Ian Lurie : Siri is a little different; it's not employing the same crawl/index/search algorithm that Google does. But they're providing a mobile alternative to Google, so yes, Apple's a threat. I think they're a bigger threat to Google than Bing is. Paddy Moogan : If I were Google, I would see Apple as a threat. The user base they have in iPhone and iPad is incredible, and with more and more people using mobile devices (even at home) to do common tasks online, Apple are in the perfect position to win market share from Google on the mobile front. I don't think Apple will challenge Google with a desktop based search engine, but I can easily see them wanting to own the mobile search market. They already have a captive audience who use their devices, their biggest challenge right now is not messing that up! Wil Reynolds : If Apple bought Twitter and Bing, I'd be scared if I was Google. But I doubt that is happening. It's interesting to think about thought… It would give Apple the following: 2nd mobile platform; 第二届社会网络; 2nd search engine (hey Microsoft, throw in Hotmail, and give them the #2 email too) Because right now platform wise, Google has the following: 1移动平台 第三和第四的社会网络 1st search engine 第一电子邮件平台 Rand Fishkin : I'm not a big believer in Siri or voice search yet. Unlike the world of Star Trek , humans on Earth are trained to use silent input devices. A room full of workers talking to their computers isn't just distracting, it's less productive. People talking to their phones/devices in public or private will continue to be rare, IMO. Better input systems than a mouse and keyboard, I buy. Voice-activation, I don't. Richard Baxter : Apple, having a serious market share of all things mobile search, are already enforcing certain search behavior, by way of default settings on their devices. That's not to say they don't allow their users to make a choice. Don't forget, Google has some pretty serious voice recognition technology, and I (having watched IO live) believe that Google are way ahead of the curve when it comes to a direct comparison with Apple. Open source vs Proprietary? Google will win. Jonathon Colman : This is why information architecture and cross-channel user experience design are so important to the future of SEO: we're not always going to search from our desktops typing plain text into a box. As users and their search tools change, so must our strategies and tactics. And an SEO with a strong understanding of information retrieval systems, ontologies, and interoperability will be in a great place to pivot and innovate when these tools (and their successors, like Google's Project Glass and their self-driving car ) go to market. Aleyda Solis : On mobile, I would also consider Apple a Google's competitor in search. Apple started with Siri, and now its highly expected new Maps app for iOS 6 that will be launched with local information from Yelp. We will need to see the features, type, and quality of results we get from it when it is launched and how it evolves. 此外，如果语音搜索功能得到普遍随着时间的推移，它会是重要的，以确定使用此选项，它是如何影响用户的行为，在搜索时，我们自己的存在，这些结果进行搜查的比例。 I think that this is also another step to strengthen and shape what the “Social-Local-Mobile” landscape will be when it becomes fully mature. I see this as an exciting moment to make the most out of a sector that it seems to be finally advancing as it should. AJ Kohn : The biggest advancements are going to be around human and computer interaction. Apple certainly has been making headlines, but Google hasn't been a slouch either. In fact, I think Google is in a much better position. They own a dominant portion of the smart phone market and have used machine learning to materially improve voice search. But think about Google Goggles, Google Glass, and Google Now. The ways in which we search are going to change considerably in the next 10 years, and the SEO community will adapt and help businesses to understand how to meet those changes. Rhea Drysdale : Should we see Apple as a competitor to Google? 是。 Anything that provides an alternative form of search is a competitor to Google. Did Apple consider Google a competitor when they started making phones? 没错！ I had this debate recently with a friend—is Google really trying to be Facebook in launching Google+? I said no because social media was a natural extension of search. My friend said that's what an SEO says to justify their job. I still adamantly believe this though. Google is in the business of search. 我们的“搜索”在许多方面。 Whether intentionally or not, Google is able to expand into new areas of search and justify new company growth in this way. But, they are still a search engine. Fundamentally, they help people find something. With that in mind and thinking purely from an accessibility standpoint, voice search won't replace traditional search. How many of us can/want to search with voice commands? It's a fun party trick and convenient in a car, but we search through too many means to make this anything more than an extension of the Google search empire. Cyrus Shepard : Great question. For a decade now, ads in search results have been the driving revenue force for search engines, but this model is completely flipped on its head with mobile and voice search. I'm not sure even Google has an answer for this yet. Perhaps it's Google Glasses. Mike King : Well I'm sure Amit Singhal sees Siri as his realest competition since he wants to make a Star Trek computer. It will be interesting to see how it all unfolds.